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New Global Campaign for i-Tec

Czech based technology company i-tec, appointed us to produce the new advertising campaign for their new THUNDERBOLT™ 2 Docking Station for both online and offline use. i-tec THUNDERBOLT™ 2 Docking Station allows you to connect all of your accessories to your PC/Laptop. It offers two Thunderbolt™ ports with the transmission speed of 20 Gb/s. One will be used for connecting your Mac and the other one can be used for connection of other Thunderbolt™ devices such as external drives or monitors with the max. resolution 3840×2160@30Hz.

The campaign needed to pack a punch within the printed technology arena, so we needed to deliver a solution that summed up the many capabilities of the new docking station within one simple statement. We also needed to capture a certain type of costumer. i-tec’s products sit extremely well with the archetypal Apple user, so it was important to integrate a number of the Apple’s leading products within the advertising.

CONNECTABILITY

The ability to connect devices efficiently with no mess is exactly what the new THUNDERBOLT™ 2 Docking Station does. ‘ConnectAblilty’ is almost to simple but it’s ambiguous meaning coupled with Apple’s latest products placed within the typography works perfectly and really sums up i-tec’s revolutionary product in one view.

To find out more about i-tec’s innovative products please visit www.itecproduct.com

Written by


Creative Director


My working passion is to lead an award winning team in solving our clients’ challenges, driving insights and delivering industry leading creative solutions. Let battle commence!

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