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AnotherWorld Festival
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Branding & Website for Another World Festival

project detail

Branding
Web Design
Mobile Technology
Print
This summer, let us take you to Another World. AnotherWorld Festival is the latest phenomenon to hit the UK summer festival calendar, bringing the biggest acts to Northamptonshire for the ultimate hedonistic, decadent and luxurious weekend of indulgence. Taking place in the easy to access site of Silverstone Woodlands, AnotherWorld is set to top the exclusive independent festival experience.
AnotherWorld’s organisers wanted to create a festival like no other. Michelin Star Avenue, Quick Queue Systems, World Street Food Village, Permanent Hot Showers, Glamping and a White Knuckle Theme Park are just a few of the many attractions that this unique event offers. AnotherWorld also hosts some of the World’s biggest artists. Snoop Dogg is the latest act to headline The Main Stage on 10th August.

View the brand development video

Creativity comes naturally

Northampton based organisers approached us to produce the branding, website and marketing material for AnotherWorld Festival. The festival initially started out with the name ‘The Highlife Festival’, but due to strict copyright issues with British Airways it’s identity changed. We knew that we were up against the clock and needed to get the brand evolved and a mobile responsive website live in a matter of days. The venue was very key in the production of the branding. We wanted to showcase the mystical beauty of Silverstone Woodlands by using natural forest imagery with epic sunlight. The typeface needed to be bold but still contain a natural crafted feel, almost like the letters had been carved from the trees of Silverstone Woodlands. We also wanted the logo to carry a cinematic quality which would make a statement within national magazines like MixMag.

Advertising Streams

The new digital age of music streaming has made festival marketing a whole lot easier. We opted for site takeovers for some quick fire marketing plus digital advertising on Apps like Heart FM & Capital FM. This proved to be the only way to advertise music events these days, with a mind blowing £103m from music streaming subscriptions within the UK alone.

UK’s £1bn recorded music revenues in 2013/14 included £103m from streaming subscriptions.

 

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