Northampton based organisers approached us to produce the branding, website and marketing material for AnotherWorld Festival. The festival initially started out with the name ‘The Highlife Festival’, but due to strict copyright issues with British Airways it’s identity changed. We knew that we were up against the clock and needed to get the brand evolved and a mobile responsive website live in a matter of days. The venue was very key in the production of the branding. We wanted to showcase the mystical beauty of Silverstone Woodlands by using natural forest imagery with epic sunlight. The typeface needed to be bold but still contain a natural crafted feel, almost like the letters had been carved from the trees of Silverstone Woodlands. We also wanted the logo to carry a cinematic quality which would make a statement within national magazines like MixMag.
The new digital age of music streaming has made festival marketing a whole lot easier. We opted for site takeovers for some quick fire marketing plus digital advertising on Apps like Heart FM & Capital FM. This proved to be the only way to advertise music events these days, with a mind blowing £103m from music streaming subscriptions within the UK alone.
Get the latest news from the Blayney Partnership delivered to your inbox