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Mobile Property Website for Campbells

project detail

Web Design
Mobile Technology
Advertising
Light Speed Hosting
Campbells Estate Agents serves a growing number of property buyers, sellers and landlords who truly appreciate the benefits of having a small, committed team of property experts behind them. Setup by Property Coach and Author Paul Campbell in 1989, Campbells has provided extraordinary levels of service ever since and believes everyone deserves to have a happy experience buying and selling property. The Campbells team of experts has a strong belief in delivering a personalised service, exceptional attention to detail and value for money.
Campbells realised the need to make their web presence move with the times, and appointed us to produce a new mobile responsive website which needed to integrate with major property portals such as Rightmove & Zoopla. Campbells also wanted to be taken from a local to a national position due to their expanse in staff. We designed the site in reverse, putting the importance on the mobile and tablet design over the desktop version. The site needed to function perfectly on a mobile device in order for users to view and find property, whilst out-and-about at rural, town and city locations.

One Site fits all. Whenever, Wherever on Whatever!

CDN – Content Delivery Network for Campbells

We knew that the new Campbells site needed to be viewed incredibly quickly so we ran it on our Light Speed NginX Servers with our CDN feature. A Content Delivery Network (CDN) is a service that makes all website static content (images, CSS, Javascript) much faster. Our CDN uses a collection of servers located all around the world, so when a browser loads static content, the request is automatically routed to a server physically closest to the browser. In turn, this makes the website content load much faster. Because there are many servers everywhere, it also makes the new Campbells site impervious to bursts of traffic, because the burst is spread out over literally hundreds of servers.

Content delivery networks will carry over half of Internet traffic by 2018. Fifty-five percent of all Internet traffic will cross content delivery networks by 2018 globally, up from 36 percent in 2013.
Research carried out by Cisco, 2014

Integrating Google’s Latest Map Technology

Our work with Campbells has been focussed on delivering an experience which is as user friendly as Rightmove. The new website is packed full of rich user interactions, Google Mapping and stunning animated headers that entice users to enter an online world of discovery. All of these elements are powered by a comprehensive content management system.
The mobile version enables customers to access all the content they can on the main site using the mobile devices navigation interface. The Google Maps integration really gives the user an all-round perspective of every property marketed on the website. Using both Google’s longitude and latitude positioning and Google’s Street View provides the user with a virtual viewing without even visiting the property.
 

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