Our work with CRT involved the full design and development of a new mobile responsive website which engaged with their 30,000 members delivering exciting new insights, news and information that was associated to individual membership level.
Setting up the new brand across a variety of different demographics was challenging. We still wanted the general design to run inside a classically boxed layout rather than a widescreen concept, with the use of large vibrant imagery that faded and moved and bought the site to life.
The sophisticated new membership and donation facility provided CRT and their users with a interface that was slick, efficient and visual. Most sites in this field are generally content heavy so the idea of producing ‘style over content’ was paramount which distinguishes CRT within the online charity sector.
As part of the membership scheme we chose to base the look of each package on a relevant species of British wildlife. For example, we chose to use the theme of ‘Bee’s’ for the ‘Community Member’ status. In the height of summer, their hives are known to house between 60,000 – 80,000 bees as they work tirelessly together as a real labouring community. Differently, we used the theme of snakes & reptiles for the Lifetime Membership scheme as reptiles are said to live the longest of all species. You can see the full range of membership packages that The Countryside Restoration trust offer here.
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