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E-commerce website for Diavolo

project detail

Web Design


Diavolo are a lingerie and erotic dress up store based within Northampton. We were given the task of putting together an e-commerce website allowing customers to purchase lingerie and nightwear online, and have it sent to them, with discretion guaranteed.

This online store portrays all the required elements and trends of a modern digital marketing system, including a social share option, ‘Add to Wishlist’ feature as well as the technology which allows users to mail a question to Diavolo asking about the products.

Quick, Easy & Discreet

This e-commerce website is home to over 100 products. But worry not, all of these products are easy to navigate through by using our in-depth drop down menu, and distinct categories on the sidebar. Users are able to filter products by brand, colour, size and price to make searching simple, meaning you can get to want you want faster than ever before.

Pick your payment preference

Customer journey through a large ecommerce site is key. These days site visitors want to find products efficiently, products need to be presented perfectly in order to gauge interest, large imagery with zoom functionality and comprehensive product info is paramount. The new site contains all the very latest e-commerce creature comforts. A fully integrated secure checkout using PayPal Pro gives the site a trusted private purchasing environment, perfect for this type of product. Diavolo also now have the ability to create discount codes. Meaning when this set code is applied at the checkout screen, a set percentage of the price will be removed, or perhaps a 2 for 1 offer might be added to the final price, another marketing tool to help keep an audience devoted to the Diavolo brand.

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