The time limit for engaging customers is getting smaller and smaller, so we always adopt a few key elements when designing for e-commerce…
The ability to sell online is amazing, and some products are better suited to the internet then others. So how do you buy a automotive product that you don’t really know much about, let alone which part fits your vehicle?
We thought long and hard about how to present a variety of different products for individual vehicles, and particular attention was given to mobile device users. A tabular concept was the only way to provide customers with a selection of parts that would fit both the rear and front of their chosen vehicle(s). Registration lookups and a ‘my garage facility’ helps bring the right parts to users vehicles, and all of this information can be viewed within one screen of a mobile phone.
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