Mustard required some quick fire visuals that consisted of colour coded imagery in the company’s hot mustard yellow to enrich their social media & outdoor advertising.
With the recent addition of Online Estate Agents, such as Emoov, HouseSimple, Purplebricks and Tepilo, which charge much lower fees for selling your house than high street agents, it was time for the already hugely successful Michael Graham Estate Agents to release a competitor in the marketplace….Mustard Homes was born!
Michael Graham already have the market share of high end homes within the Milton Keynes & Towcester area but wanted to engage with the price conscious vendor towards the bottom/midrange of the marketplace.
As an estate agent, branding is crucial. How you go about branding yourself is nearly as important as the properties you sell. With so many estate agents operating in the same region, it was important to differentiate.
There is something quite retro and kitsch about the colour of Mustard, so it was integral for the images and messages to reflect this. It was also important to produce something friendly and approachable that also held a level of humour. With these factors in mind, our deliverables became obvious and we supported the new look with a radio jingle campaign which was based around the famous disco classic by Donna Summer, HOT STUFF.
We also produced some ‘gorilla marketing’ which piggy backed the recent Purple Bricks success. ‘Follow the yellow brick road’ was an idea to try and convert customers that experienced a bad service from Purple Bricks. The vision of yellow mustard covering a small wall of purple brick’s did just that.
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