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HOT ADVERTISING FOR MUSTARD HOMES

project detail

Branding
Advertising

 

Mustard Homes appointed us to add some extra energy and blue sky thinking to launch their property brand in Milton Keynes, Towcester and surrounding areas. Mustard Homes offer low cost quality estate agency with a difference, which set out to challenge competitors such as Purple Bricks.

‘It’s not just the bold colour – though it does help!’
Mustard required some quick fire visuals that consisted of colour coded imagery in the company’s hot mustard yellow to enrich their social media & outdoor advertising.

 

HOT MOVES

BREAKING THE MOULD! A new phase of intriguing imagery that didn't initially relate to property was key.
MAKE A STAEMENT! It was key to use an entirely new colour within the Estate Agency's Market Place.

 

HOT MOVES

MAKE A STATEMENT! It was key to use an entirely new colour within the Estate Agency's Market Place.
BREAKING THE MOULD! A new phase of intriguing imagery that didn't initially relate to property was key.

A new hotspot for homes

 

With the recent addition of Online Estate Agents, such as Emoov, HouseSimple, Purplebricks and Tepilo, which charge much lower fees for selling your house than high street agents, it was time for the already hugely successful Michael Graham Estate Agents to release a competitor in the marketplace….Mustard Homes was born!

Michael Graham already have the market share of high end homes within the Milton Keynes & Towcester area but wanted to engage with the price conscious vendor towards the bottom/midrange of the marketplace.

As an estate agent, branding is crucial. How you go about branding yourself is nearly as important as the properties you sell. With so many estate agents operating in the same region, it was important to differentiate.

There is something quite retro and kitsch about the colour of Mustard, so it was integral for the images and messages to reflect this. It was also important to produce something friendly and approachable that also held a level of humour. With these factors in mind, our deliverables became obvious and we supported the new look with a radio jingle campaign which was based around the famous disco classic by Donna Summer, HOT STUFF.

We also produced some ‘gorilla marketing’ which piggy backed the recent Purple Bricks success. ‘Follow the yellow brick road’ was an idea to try and convert customers that experienced a bad service from Purple Bricks. The vision of yellow mustard covering a small wall of purple brick’s did just that.

“We wanted something different!…..and they nailed it first time. Strong ideas with an amazingly quick turnaround.”

Simon Hill, Managing Director

 

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