Sheinman Opticians have reached a true milestone as one of Europe’s largest independent optometrists by reaching 100 years in business. We were first appointed by Sheinman Opticians in 1984, and have remained their creative marketing arm ever since. We wanted to do something special to celebrate Sheinmans Opticians 100 year anniversary which could be appreciated by all customers as well as the passing foot traffic in Northampton.
We played around with large format sculpture concepts which would be externally attached to the building itself. We then 3D modelled the numeric figures of ‘100’, which gave us the optical representation of spectacles. We wanted to go ‘BIG’ with the 3D concept and quickly got to work sourcing possible manufacturing solutions. The final internal sculpture stands at 2 meters and fits perfectly within the new widescreen shop front.