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national advertising campaign for thackerays

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Since it was founded 40 years ago, Thackerays has grown into one of the most respected independent fashion retailers in the country. Its success hasn’t come by chance, but by keeping to the formula laid out by its founders.

Thackerays sell premium brands at good value, and needed to lift their advertising to another level with the addition of top designer labels.

We were appointed to create a completely new campaign that would encase the recent refurbishment of the Thackerays stores and showcase their latest labels.

Each store holds over 10 different brands, so the campaign graphics needed to generalise quality and style. The use of textures were a great way to accompany the labels sophistication and did not pin point any particular brand

 

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