USA Cricket | Blayney Partnership | Creative Agency | Web Design
website awards
USA Cricket
Home / Our Work / USA Cricket

NEW GLOBAL WEBSITE FOR USA CRICKET

project detail

Web Design
Mobile Technology
Web Hosting
Digital Marketing

Believe it or not, America has one of the richest cricketing histories of any country in the World, dating back over 300 years. Baseball may be thought of as an American sport with a long and illustrious history, but cricket actually predates it. In fact, cricket was being played in America before it became the United States, and historical records as early as 1709 have chronicled its existence.

USA Cricket’s strategy is to establish cricket as a leading sport in the USA for females & males by building on the 300 year history and to be registered as the fastest growing participation sport in the United States. These are big statements and something that we were incredibly privileged to be appointed and involved in.

RE-INVENTING THE Cricket Team DIGITAL PLATFORM

In order to break the mould of the traditional overly cluttered sport website we had to completely re-think the product architecture and content taxonomy.

The entire experience needed to be focused on the most important factor – educating the USA public about cricket.

The new platform is a communication hub for all things USA Cricket, where fans and members can experience high quality, high frequency content. From editorial, video, and social the site aggregates the best USA Cricket content, 24/7, every day of the week.

Our main objective was to ask any state-side cricket fan…..”Why would you need to go anywhere else?”

The Definitive Mobile Responsive Match Center

A New Beginning

The Match Centre is the central hub for all content related to every match including a live in-play Match Feed, ball by ball scoring, live commentary and full match info. Matches automatically transition – providing match scorecards and video highlights after the matches have completed.

Fans can tune into every first team match through the live video commentary with comprehensive stats. A realtime alternative for the most hardy of fans.

Other features include

  • Interactive Historical Timeline
  • Real-time Player Profiles
  • Comprehensive Membership Gateway
  • Dynamic Fixtures
  • Dynamic SalesForce Integration
  • Social Hub Wall
“I just wanted to take a minute to pass on my heartfelt thanks for the work you all did on the website. I know it was a tremendous amount of work under some very tight timelines but it was all very appreciated by me, the ICC and the U.S. cricket community. I love the look, feel and functionality of the website and the feedback received has only confirmed my feelings. People are excited about the site and it gives USA Cricket a truly world class look, feel and functionality that will continue to help us gain traction here in the U.S.

Eric J. Parthen

USA Project Manager ICC Americas
 

SOCIAL SHARE

 
 
project-planner-text

Are you looking to start a new project?

Blayney on Twitter Blayney on Linked In Blayney on Facebook Blayney on Pinterest

Contact Us

If you would like to arrange an appointment with one of our creative directors, please fill in the contact form.