Cherry Performance Campaign
After the recent success of Cherry’s ‘40 years of evolution‘ campaign it was time to explore a variety of different vehicles to showcase the launch of Cherry’s new computer input devices. BBC Topgear magazine is a giant in it’s sector and has recently become the second biggest selling male publication in the UK behind Men’s Health. TopGear seemed to have the right demographic, especially now the magazine carries a section for up and coming gadgets, computer games and film.
Our new campaign is based around the unrivalled performance of Cherry’s latest and greatest computer peripherals. Rather than showing beautiful shots of keyboards & mice, our concentration was put on ambiguous images that would engage consumers with just one look.
The Marine on the move covered in tiny cursors was an excellent metaphor for the ‘Life Nano’, a mouse that is built to last on the move with its very durable design. ‘The Strait’ is Cherry’s beautifully designed keyboard with Applesque looks. ‘Beauty at the touch of a button’ supported the elegant rhythmic gymnast image.
Our creative responsibilities included:
- Advertising Management
- National Advertising
- Supportive Digital Marketing
The ‘Performance’ campaign is set to run until Christmas in BBC Topgear, Stuff, Computer Shopper & PC Retail. Watch this space for some more adverts to complete the campaign.
