NCCC Steelbacks T20 Campaign

After fending off some tough creative competition, Northants County Cricket Club went with our Ironman meets Terminator concept to front The Steelbacks T20 2011 season. The inspiration came from the clubs new slogan ‘Men of Steel’. Our creative team quickly created a Steelbacks cyborg which was based on the Ironman superhero. With some clever 3d work and a photoshop battle scene creation under the skyline of Northampton the theme soon came to life.