Steffans Valentines Campaign
After recent success with Steffans 3D campaign we were appointed to produce advertising material for their Valentines marketing. Recent market research showed that men buy more gifts than women on valentines day…..
“Although women tend to make a bigger deal about Valentine’s Day than men, when it comes to money spent, they are only half as committed to the celebration as their masculine counterparts. Last year, on average, each male spent over £75 on his respective love interest. The average woman, on the other hand, dolled out only £40.”
Valentine’s Day is a major marketing opportunity on the Jewellers Calendar and it became fundamental that the advertising needed to be aimed at the male demographic.
‘Don’t let here down’ was our ingenious slogan to back up the slick creative. Animated web banners were also generated and placed on highly visited websites to increase traffic to Steffans comprehensive online shop.
Our creative responsibilities included:
- Creative DPS advertising
- E-marketing collateral
- Website headers
- Animated web banners