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Digital Marketing

The leaders in high performance surface coating technology for cars, boats and planes, GTECHNIQ approached us to produce their new advertising campaign under the slogan ‘Tough Stuff’. GTECHNIQ manufacturers of the best detailed products on the planet, have teamed-up with their local, Northampton-based creative agency Blayney Partnership, to produce a series of adverts which will appear in automotive titles such as Auto Express, Evo and Car, over the next 12 months.

The ‘Tough Stuff’ advertising series puts a GTECHNIQ Crystal Serum coated car in a number of scenarios where the paintwork would certainly need to be durable. Scenes in the campaign include an ice hockey game, an African safari featuring Mount Kilimanjaro, in Tanzania, with a family of angry lions and a rugby match in the World Cup finals.

“The Blayney Partnership was the first agency we have ever used to get a concept spot on the first time round, and we have nothing but praise for their creativity and artistic flair.”

Amy Chappell | GTECHNIQ | Head of Marketing


The idea of a luxury sports car being placed in scenes and scenarios – in which it will require ‘Crystal Serum’ to remain untouched and intact – is nothing like any rival or competitor company has ever done before, setting GTECHNIQ apart from the rest. This set of eye-catching and intriguing adverts has helped GTECHNIQ establish themselves as a brand who have an taste in ‘outside the box’ advertising.

Over the next 12 months, this new series of creative adverts will be shown in magazines such as Auto Express, Evo, Car & Pistonheads.




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