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Steffans – A Gemeration
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a retrospective of advertising for steffans jewellers

project detail

Every year Northampton’s favourite jeweller enters The UK Jewellery Award’ for the UK’s Best Independent Retailer and Online e-Tailer. Steffans have been a finalist for the last 2 years in both categories and were awarded ‘Highly Commended Retailer’ last year.

We like to think that we have dressed the success of the Steffans Institution for the last 10 years. Our creative innovation and Steffans ‘Willy Wonka’ ideas have really pushed the boundaries within the Jewellery arena.

Take for example ‘The Steffans Christmas Chocolate Dip’ campaign. A unique competition where 10 lucky Steffans Customers won a £1000 of jewellery after finding a golden ticket in one of the 5000 Steffans specially branded chocolate bars.

BLINGO was also another campaign with a difference. Our creative team invented an online viral bingo competition set in space. BLINGO generated one winner a day who received a space age charm from the Thomas Sabo range.

We are very proud of our creative works of art which have driven the mind-boggling campaigns over the last decade and thought it would be nice to showcase some of the best below. We have decided to name the presentation ‘Gemeration’ and there are 3 volumes to browse through.

We would also like to take this opportunity to thank Steffan for all the inspiration over the last 10 years, it’s been a pleasure.

“We should be really proud of our journey long may it continue, lots of love Steff”

steff suter, managing director steffans jewellers



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