Integrated Media for Lacoste PCL | Blayney Creative Agency
Ozz Blayney
Ozz Blayney

Creative Director

We were recently assigned the task of creating some internal core value media for Lacoste PLC,
a company formed as part of a joint venture from Lacoste & Pentland Brands in January 2018.

This partnership involves Lacoste PCL overseeing the design, production and manufacturing of Lacoste Footwear globally. While Lacoste handle distribution in its main territories. The joint venture sparked the creation of a creative wall graphic within the London offices showcasing the companies core values.

We decided to integrate Lacoste’s biggest selling footwear silhouettes as part of the design. Each shoe would represent 1 of the 5 core values with their position and form. The concept carries the very essence of the Lacoste brand. It’s simplistic, sophisticated and modern.

The shoes are positioned on a clinical multi-levelled backdrop to help maximise the shoes colour and shape. We also broke out each concept for individual values so they can be distributed individually as well as within the full, overall set.

Having established a brand new organisation, albeit with the 85-year legacy of an iconic brand to support us, Lacoste PCL were in the unique position of having a productive engine, without any clear Values & Behaviours to support its new mission.

Having worked hard to include the whole team in developing some bold and meaningful organisational Values, we needed a strong visual to really embed them into the fabric of the day to day. Blayney Partnership took time to understand the brief and were extremely sensitive to the stage we were at in our journey, listening to our objectives and really getting under the skin of the company to ensure the end result resonated with the design-led feel of the business.

We’re so pleased with the end result and we love the subtle nod to each value in the way our shoes have been used to represent them, so much so we have dedicated an entire wall of the office to show off what we think is a fabulous piece of teamwork between Lacoste & Blayney.

Nicky BlissHead of HR, Lacoste PCL

Integrated Services

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