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Christmas 2020 will certainly be one to remember. Above all it certainly highlights just how important Family really is.

Steffans Jewellers campaigns are something of an institution and have always been very poignant with the sign-of-the-times. We have been working with them for over 25 years and they have always given something exciting back to their loyal fan base every Christmas.

The Steffans Jewellers 2020 Christmas campaign is all about Family and the Northampton based jeweller has beautifully integrated a fabulous custom free gift with every purchase over £50.00.

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The perfect message for a shocked world

The free family tree keyring brings a key message to a world shocked by a catastrophic pandemic and symbolises the importance of family during troubled times. Our involvement was to produce all the point-of-sale material to support the campaign. This involved the production of both Northampton and Market Harborough’s window displays, billboards and all external large format advertising.

With all the rules and Christmas regulations in limbo, it was difficult to find something that would work if the country went back into lockdown. We created an image that depicts what all of our families have had in common for the last year…..Walking in forests, parks and countryside. The connection with our families and the outdoors is yet again another poignant reminder of where this year has taken us all.

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“We should be really proud of our journey...Long may it continue, Lots of love Steff”.

Steff SuterFounder - Steffans Jewellers

The Perfect Stocking Filler

Please make sure you try to visit Steffans this Christmas…you won’t be disappointed. You will see the beautiful indoor family tree filled with all the very latest jewellery from the Steff collection. Take a look through the enchanted woodland window displays to view Premium Swiss watches and make sure you leave with this years most important stocking filler; The Steffans Limited Edition Family Tree Keyring.

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Ozz Blayney

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