Northamptonshire Estate Agents appointed us to create a new brand for their Village Agency division.
The Village Agency provides a specialised service for owners of property with a market value in excess of £425,000. Geographically this might include properties situated in any part of the county which is also linked to all ten of their branches across Northamptonshire.
Jackson Grundy have always consistently used the traditional Northampton claret and gold as their colour palette. We wanted to reinvent a completely new colour set whilst still retaining the traditional typefaces and signature oval frame. Jackson Grundy are one of the oldest & most successful Northamptonshire agents. It was important to keep some of the familiar brand assets so their heritage still lives on.
Brand Journey Concepts
Most of Jackson Grundy ‘Village Agency’ marketed properties are situated within the rural villages of Northamptonshire. The subtle cream against the slate blue compliments the attractive stone built hamlet’s perfectly. We wanted to create chic marketing that vendors would be proud to have outside their home.
”We've given 'Jackson Grundy - The Village Agency' a fresh new look! The department's new branding is now on show outside premium marketed properties around Northamptonshire. Many thanks to Blayney Partnership for all their hard work in bringing the concept to life. We adore the new brand and beautiful colours sets.Nick ReesHead of Marketing