Skip to main content

Competing in the online battle of ‘likes‘, ‘favourites‘ and ‘followers‘ that we know as social media can be not online a task that requires a lot of effort but also mobility. With the amount of mobile users rising year by year it has never been more important to be able to access social media on your mobile.

By the end of 2014, 526 million of the 1.39 billion users of Facebook were accessing the website via a mobile device. With that figure set to rise, there is no better time to start going mobile.

In-the-moment, on-the-go; the power of mobile paired with social networking allows “friends” to travel with users in the comfort of their own pocket. One person’s experience becomes an experience for everyone in their virtual circles. But what does this mean for a social media marketer from a business perspective? Social media can have a huge impact on the success of your business, whether it’s picking up new leads from a customer in need, or just making your online presence known. Concurring a social network and sharing content that your target audience will be able to relate to can be made easy. Below are 7 interesting additions to the app store that may just aid the production of your companies online social strategy.

Good Luck!

1. Facebook Pages

You can post, manage scheduled posts, respond to messages, “Like”, comment, check your insights and everything in between with the tap of a finger.

2. Hootsuite

Social media never sleeps and with Hootsuite in your back pocket, fans might think your brand never does either. The app gives access to all of your tabs and streams so you can monitor and respond to chatter across multiple platforms seamlessly. Find out more here: Hootsuite

3. Dropbox/Google Drive

Regardless of what cloud you store those logos, post graphics, etc., rest assured knowing they’re always accessible even when you have to scramble and draft a graphic on the bus at 7:30am. Read More here.

4. Repost

Sometimes your fans produce content for you. Show them love on Instagram and easily post an image to your own feed. Find out more here.

5. Canva

Used regularly here in the SMB office, anyone can be a graphic designer thanks to this handy tool. Brand your images and give those social audiences unique pieces they’ll want to share out over and over again. Read More here.

6. Over

Sometimes an image alone can’t convey the whole message. Overlay text in a variety of beautiful fonts onto any visual with this app available on iOS and Android. Read More here.

7. Google Analytics

The top dogs need data and you’ve got it. Cool, calm and collected. Traffic stats and campaign reports are viewable from an easy-to-understand dashboard on iOS. Find out more here.

Ozz Blayney

Thanks for reading my article!

Meet Blayney's all seeing eye. My working passion is to lead an award winning team in solving clients’ challenges, driving insights and delivering industry leading creative solutions.

View all by Ozz