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Advertising for Gtechniq

GTechniq was born out of pure science, the love of cars and the desire to create the best car care products, with a focus on protective coatings – the cornerstone of their success. In 2004, scientists at Gtechniq created a superior line of products aimed at perfecting all car surfaces. Over the last 10 years, these products have been continually improved to provide a range that outshines and outlasts the competition.

To enhance their global footprint, GTechniq approached us to create an advertising campaign with a difference. The new ‘TOUGH STUFF’ campaign required a series of full and half page adverts to promote their revolutionary Crystal Serum Technology.

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Making A Great Advert

The key to any campaigns success is telling a story within a very small time frame. Engagement is key. Creating an advert that is very different to any other in a specific market sector is something that we always set our foundations on. A successful ad is usually created by 3 key factors:

  • A killer strapline.
  • A show-stopping visual.
  • A concise call to action.

All of these elements are paramount and we meticulously dedicate our time brainstorming these scenario’s out. Once we all agree on the strapline, which encases the ads content and direction, the show-stopping visual falls into place.


Premier Publications

It’s not just the quality of an advert which creates success…it’s where it appears. If your product is premium it must sit in a premium publication, so it was imperative that the campaign was as quality as it’s vehicle (‘excuse the pun’). Here are a few of the global titles the series appeared within.

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Gtechniq Platinum

Over the course of the year long TOUGH STUFF Campaign, we developed a close relationship with the Gtechniq, and were later asked to produce a microsite to house all of their platinum products. A separate information hub to handle all things premium car care, this would mark the next chapter of Gtechniq’s digital journey.

  • New Exhibition Displays for Global Events
  • New Global Ecommerce Store
  • New Gtechniq Platinum Packaging
  • New Gtechniq Platinum Microsite
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“The Blayney Partnership were the first agency we have ever used to get a concept spot on the first time round, and we have nothing but praise for their creativity and artistic flair.”

Amy ChappellMarketing Manager