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Website Design for The Kia Oval & Surrey Cricket Club

To commemorate our 10 year partnership we’ve produced a new website and live match centre facility for The Kia Oval & Surrey County Cricket Club. Our relationship with the prestigious cricketing institution began in 2011, when we were shortlisted from a number of leading digital agencies to design, build, manage and support a website for one of England’s most iconic cricket clubs. The project we delivered would later go on to ‘break boundaries’ in the cricketing world, delivering one of the first live match facilities in the country, winning various awards such as the ‘Awwwards: Website of The Day’.

During recent years, many other leading cricket clubs (within the LV= County Championships) have started to emulate The Kia Oval interface. Producing more modern websites, with more feature packed experiences. In order to stay at the top of the ‘batting order’, we felt it was time for a refresh and a new start. Bowling Kia Oval into the next decade with the same superior digital reputation that a club of Surrey’s magnitude and history deserves.

Extensive Research & Planning

Step one of our approach was to under-go extensive research and provide an in-depth planning process. This started by analysing existing digital products from competitor teams, and generating a ‘Wishlist’ of desirable features and functionality that the new website could include. We wanted to expand and enhance all of the existing areas of the website, whilst also introducing new fan focussed features to take the whole online experience to the next level, knocking all competitors and rivals for 6.

From here, we then provided a set of flat visuals and worked closely with the Kia Oval marketing team to create a plan of action. Interactive workflow processes were setup to allow us to work efficiently, against a rapidly approaching season deadline.


A Fan-focussed Experience

The most important aspect, when creating a user driven experience, is to deliver an exciting new aesthetic. Allowing fans to access events, blogs, news articles and support resources quickly and as simply, as possible. It’s about more than just building a beautiful website. It’s about making Surrey CCC more relevant on digital channels, win new fans, engage new sponsorship partners and ultimately, turn potential into excellence across everything they do.

Rotate your device for the Desktop Experience!

Project Delivery

This new solution steps away from a contained boxed format, and flows into a full-width experience, showcasing parallax imagery, in-depth match and player stats, non-intrusive advertising opportunities and a blogging facility that offers fully customisable elements. The Kia Oval team now have a fully content managed website, that they can edit and build upon independently.

However, our experience and service doesn’t end when our products are launched – that’s just the beginning. We maintain and nurture relationships with our clients and continue to support almost all of the websites we design and build. This provides marketing managers & digital operation leaders complete peace of mind, knowing that extra support is only ever a phone call away.


Fixtures & Results

The Surrey Cricket match fixture system is built to take bulk file uploads, allowing the Oval team to quickly populate a complete season league battles, cup clashes & international test matches in one go. Each match listing then automatically transitions to different game statuses as time passes and results are concluded.


Upcoming Fixture

New match listings are initially registered as 'Fixtures'. The most recent upcoming fixture is automatically promoted in a full-width feature section on the homepage & fixtures page.

Live Match

Once the toss is complete and the game has begun, the match status changes to ‘In Play’. This triggers a live match scoring banner across the website, and opens up the Kia Oval ‘Match Centre’ for fans to follow the fixture ball-by-ball.

Results & Scorecards

Once the match has come to an end, the match status changes to 'Result'. The concluded listing is then removed from the fixture list and match centre, and is automatically displayed in the Results section, with an option for fans to view the game's scorecard.

Kia Oval Membership

Season on season, The Kia Oval hosts another stellar summer of cricket. With the new ‘Galadari Stand’ now completed, Surrey CCC is better than ever. Showcasing these new viewing areas on the website needed to be as beautifully presented as the stands themselves. All our image galleries include full screen lightboxes, to enhance the user viewing experience. This allows the customer greater visibility while selecting their ultimate stadium viewing point.

Within the membership section, supporters can find comparable package overviews, match-day information, frequently asked questions, referral schemes and much more!

Membership Partner Programme

To allow users to get the most out of their membership, we built a Partners Programme scheme within the website allowing companies to share offers and promotions, exclusively available for Surrey members.


Surrey Player Profiles


An insight into how it all started for each of the Surrey Cricket Mens, Women’s & Academy players.

Player Gallery

Each player’s page displays a carousel of images from the recent season. Including personal highlights.

Live Stats

Opta stats are fed into each player page, so fans can compare and share live ball-by-ball data for their favourite players.

‘Buy My Shirt’

Pop-ups are featured on each player’s profile image – tastefully placed to not interfere with the users experience.


The Match Centre 2.0

When we built the original Match Centre for Surrey CCC in 2011, it was the first of it’s kind. Very few clubs offered any kind of digital match-day experience. Fast forward to 2022, almost every LV= Championship Club have some kind of Live match-day platform within their website. It’s always our job to ensure we continued to stay at the front of the pack when it comes to fan interaction and live information delivery, see what we delivered…

Live Ball-by-ball Action

Fans can tune into every first team match through the Match Centre. Minute by minute updates, live audio commentary provided by Radio 5, as well as a range of team and player performance stats. We display detailed Scorecards for each innings that update in real time, so you’ll never miss a ball.

Video Highlights

HD Video highlights are fed into the Match Centre for every match, so missing a key moment in a game is no longer an issue. Highlights are filterable by event type & date, allowing users to quickly flick through yesterday’s highlights while keeping an eye on today’s score.

Day & Night Mode

Depending on what time of day the match is in play during, Surrey fan receive a slightly different experience. The main Match Centre background changes and responds depending on the current time and weather at the Oval.


Hospitality At The Oval

The premium experience provided by the new ‘One Oval Square Stand’ needed to be reflected within the hospitality section of the new Kia Oval website. We delivered an attractive and easy to use hospitality hub, showcasing all of the different hospitality packages the venue has to offer.

“The Blayney Partnership lead the way in professional cricket websites. They continue to come up with innovative ideas to present information/results. I can confidently state that they have gained us more fans due to their inspiring design and effortless mobile functionality.“

Emily ClarkMarketing Manager


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