Website Design for The Kia Oval & Surrey Cricket Club
To commemorate our 10 year partnership we’ve produced a new website and live match centre facility for The Kia Oval & Surrey County Cricket Club. Our relationship with the prestigious cricketing institution began in 2011, when we were shortlisted from a number of leading digital agencies to design, build, manage and support a website for one of England’s most iconic cricket clubs. The project we delivered would later go on to ‘break boundaries’ in the cricketing world, delivering one of the first live match facilities in the country, winning various awards such as the ‘Awwwards: Website of The Day’.
During recent years, many other leading cricket clubs (within the LV= County Championships) have started to emulate The Kia Oval interface. Producing more modern websites, with more feature packed experiences. In order to stay at the top of the ‘batting order’, we felt it was time for a refresh and a new start. Bowling Kia Oval into the next decade with the same superior digital reputation that a club of Surrey’s magnitude and history deserves.
Extensive Research & Planning
Step one of our approach was to under-go extensive research and provide an in-depth planning process. This started by analysing competitors digital products, and generating a ‘Wishlist’ of desirable features and functionality that the new website could include. We wanted to expand and enhance all of the existing areas of the website, whilst also introducing new fan focussed features to take the whole online experience to the next level, knocking all competitors and rivals for 6.
From here, we then provided a set of flat visuals and worked closely with the Kia Oval marketing team to create a plan of action. Interactive workflow processes were setup to allow us to work efficiently, against a rapidly approaching season deadline.
A Fan-focussed Experience
The most important aspect, when creating a user driven experience, is to deliver an exciting new aesthetic. Allowing fans to access events, blogs, news articles and support resources quickly and as simply, as possible. It’s about more than just building a beautiful website. It’s about making Surrey CCC more relevant on digital channels, win new fans, engage new sponsorship partners and ultimately, turn potential into excellence across everything they do.
This new solution steps away from a contained boxed format, and flows into a full-width experience, showcasing parallax imagery, in-depth match and player stats, non-intrusive advertising opportunities and a blogging facility that offers fully customisable elements. The Kia Oval team now have a fully content managed website, that they can edit and build upon independently.
However, our experience and service doesn’t end when our products are launched – that’s just the beginning. We maintain and nurture relationships with our clients and continue to support almost all of the websites we design and build. This provides marketing managers & digital operation leaders complete peace of mind, knowing that extra support is only ever a phone call away.
Kia Oval Membership
Season on season, The Kia Oval hosts another stellar summer of cricket. With the new ‘Galadari Stand’ now completed, Surrey CCC is better than ever. Showcasing these new viewing areas on the website needed to be as beautifully presented as the stands themselves. All our image galleries include full screen lightboxes, to enhance the user viewing experience. This allows the customer greater visibility while selecting their ultimate stadium viewing point.
Within the membership section, supporters can find comparable package overviews, match-day information, frequently asked questions, referral schemes and much more!
Membership Partner Programme
To allow users to get the most out of their membership, we built a Partners Programme scheme within the website allowing companies to share offers and promotions, exclusively available for Surrey members.
Surrey Player Profiles
An insight into how it all started for each of the Surrey Cricket Mens, Women’s & Academy players.
Each player’s page displays a carousel of images from the recent season. Including personal highlights.
Opta stats are fed into each player page, so fans can compare and share live ball-by-ball data for their favourite players.
‘Buy My Shirt’
Pop-ups are featured on each player’s profile image – tastefully placed to not interfere with the users experience.
LIVE SCORING PORTAL
The Match Centre 2.0
When we built the original Match Centre for Surrey CCC in 2011, it was the first of it’s kind. Very few clubs offered any kind of digital match-day experience. Fast forward to 2022, almost every LV= Championship Club have some kind of Live match-day platform within their website. It’s always our job to ensure we continued to stay at the front of the pack when it comes to fan interaction and live information delivery, see what we delivered…
Live Ball-by-ball Action
Fans can tune into every first team match through the Match Centre. Minute by minute updates, live audio commentary provided by Radio 5, as well as a range of team and player performance stats. We display detailed Scorecards for each innings that update in real time, so you’ll never miss a ball.
HD Video highlights are fed into the Match Centre for every match, so missing a key moment in a game is no longer an issue. Highlights are filterable by event type & date, allowing users to quickly flick through yesterday’s highlights while keeping an eye on today’s score.
Day & Night Mode
Depending on when the match is in play, the users will receive a different Match Centre experience. When a match is in play during the day, users will see a daytime background of the Kia Oval. Evening matches will present a night time image of the ground.
Hospitality At The Oval
The premium experience provided by the new ‘One Oval Square Stand’ needed to be reflected within the hospitality section of the new Kia Oval website. We delivered an attractive and easy to use hospitality hub, showcasing all of the different hospitality packages the venue has to offer.
”“The Blayney Partnership lead the way in professional cricket websites. They continue to come up with innovative ideas to present information/results. I can confidently state that they have gained us more fans due to their inspiring design and effortless mobile functionality.“Emily ClarkMarketing Manager
Branding Web Design
Packaging Web Design
Ruth Strauss Foundation
Web Design UX/UI
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Branding Web Design
Branding Web Design
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