Web Design for US Factor Software Provider Style Analytics
Style Analytics is a SaaS-enabled portfolio analytics business serving the global investment community operating from its headquarters in London and offices in Boston, Montreal, Paris, Shanghai, Sofia & Melbourne. We were tasked with creating a digital insight into the benefits and background of the quantitative analysis system that will be enabling future investors to reach great success, within an industry that appear rather complex and advanced to the less experienced.
Gain Your Factor Edge
The company were in desperate need of a new site that identified their clients and comprehensive solutions efficiently and clearly on immediate visit. Style’s slogan…’Gain Your Factor Edge’ was an important part of the design process and it had been clearly missed on previous agency attempts. Unfortunately they had been through a redesign process with two other agencies, and on both occasions terminated the relationship before the project was complete. We were delighted to be commissioned, but knew the venture would be bound under very tight deadlines due to the initial failed attempts.
The clock was ticking….we needed to dig deep and show Style Analytics our own factor edge. We bypassed our usual wire-frame process and produced a series of working concepts to increase our production rate and put maximum attention on the UX/UI, driving all call to actions to the ‘Request Demo’ sign-up.
WEBSITE DESIGN
Showing the platform without competitors getting the edge
Both Investors and Wealth Managers success is built on being able to read analytic data quickly. Particular attention was spent on simplifying the artwork for the screenshots. Style Analytics platform is unique and it was fundamental to present the solutions pages with vibrant adaptations of the softwares capabilities without giving too much away to competitors. This was the first time Style had released any visualisation of their software before sign-up, so strict policies were governed for every screenshot produced.
”The team at Blayney Partnership has been a true pleasure to work with. We had a very tight timeframe to do a total revamp of our website and they seamlessly helped our vision come to fruition on time.
Liza StewartVP, Marketing North America
”The team at Blayney Partnership has been a true pleasure to work with. We had a very tight timeframe to do a total revamp of our website and they seamlessly helped our vision come to fruition on time.
Liza StewartVP, Marketing North America
MOBILE EXPERIENCE
Beautifully Optimised for Mobile
Complicated software screens never work very well on smaller devices. Our platform designs were simplified enough to still be visible on even iPhone SE. We really wanted the software screens to do the talking, so pixel prefect accuracy using SVG graphics were created across the site to ensure a premium experience was reached on mobile browsing.
AS SEEN ON TV
Style Analytics Feature on Sky News
Styles Analytics are very well respected, so top-end media coverage is normal. Prime-time features on CNBC and Sky News increase website visits, so we needed to host the site on robust cluster servers to cope with massive page view spikes. The site also accommodates a content delivery network (CDN) which pushes all images, styles and scripts to servers across the world for ultra fast browsing in all major cities.
EMPOWERING MARKETING
Pardot Marketing Automation By Salesforce
Our final part of the success story was to integrate all the sites contact points with an automated CRM system. Style were already using Pardot and we integrated all the contact and call to action areas with Salesforce, making sure that every touch point was backup up with a series of branded relationship emails, keeping users informed with exciting insights and more importantly…to demo the software.
”The Blayney Partnership presented our board a range of ideas that helped us put our best foot forward to our clients and prospects. Their creativity, seen throughout all of the visuals they provided, played a huge part in making our story come to life.
Damian HandzyChief Commercial Officer
LOGO
BRAND COLOURS
Style Navy
#021b71
R: 2, G: 27, B: 1153
Style Blue
#41b6e6
R: 65, G: 182, B: 230
Style Green
#01c389
R: 1, G: 195, B: 137
Style Red
#db213e
R: 244, G: 115, B: 43
Style Purple
#794fbc
R: 121, G: 79, B: 188
Style Light
#edf0f6
R: 237, G: 240, B: 246
GRADIENTS
Style Gradient
#943d91
#422b87
Divider Gradient
#f7911f
#f4732b
TYPOGRAPHY
PATTERNS
Browse Our Work
Take a look at what we’ve been up to at the Blayney HQ. We like to keep things fresh, so check back soon for more focus case studies & project breakdowns.
