Expertise
  • Web Design
  • Web Development
  • UX/UI Design
  • Branding
  • Marketing

New Website for USA Cricket

Believe it or not, America has one of the richest cricketing histories of any country in the World, dating back over 300 years. Baseball may be thought of as an American sport with a long and illustrious history, but cricket actually predates it. In fact, cricket was being played in America before it became the United States, and historical records as early as 1709 have chronicled its existence.

USA Cricket’s strategy is to establish cricket as a leading sport in the USA for females & males by building on the 300 year history and to be registered as the fastest growing participation sport in the United States. These are big statements and something that we were incredibly privileged to be appointed and involved in.

Project InfoLaunch Website

The Home of

USA Cricket

In order to break the mould of the traditional overly cluttered sport website we had to completely re-think the product architecture and content taxonomy.

The entire experience needed to be focused on the most important factor – educating the USA public about cricket.

The new platform is a communication hub for all things USA Cricket, where fans and members can experience high quality, high frequency content. From editorial, video, and social the site aggregates the best USA Cricket content, 24/7, every day of the week.

Our main objective was to ask any state-side cricket fan…..”Why would you need to go anywhere else?”

SWIPE TO BROWSE
SOCIAL HUB

See It. Share It.

To enhance the coverage of the national side, we worked with the team at USA Cricket to create social media accounts for all the major platforms. Once up and running, these quickly got very popular with many thousands following the team. Due to this vast rise in public awareness, we felt it was necessary to create a one-stop portal for fans of the team to see all platforms at a quick glance.

This resulted in the production of the USA Cricket Social Hub, this hub houses every news article, Facebook, Twitter and Instagram posts, which come from USA Cricket.

This makes following the national side an easy thing and a must for any Cricket fan.

ROOKIE LEAGUE

Preparing The Future Superstars

The aim of this project was to populate the interest in Cricket within the US, so with the help of the guys at USA Cricket we created an interactive friendly portal for all things cricket. Within here users can find activities, videos, downloadable content and a lot more. This area is called the USA Cricket Rookie League.

The USA Cricket Rookie League is the National Entry Level Program aiming to inspire the next generation of cricketers across the United States. The Rookie Skills program is what we believe will be the start of a journey for tens of thousands of Americans toward becoming life-long cricket players and fans.

Whether you’re a highly-qualified cricket coach, a school educator, a community volunteer, or a mom or dad wanting to help your child on their way, this is the perfect place to start your cricketing journey.

MATCH CENTRE

Setting A New Standard

The Match Centre is the central hub for all content related to every match including a live in-play Match Feed, ball by ball scoring, live commentary and full match info. Matches automatically transition – providing match scorecards and video highlights after the matches have completed.

Fans can tune into every first team match through the live video commentary with comprehensive stats. A realtime alternative for the most hardy of fans.

LIVE SCORING

Be Part of The Action

For international supporters (as well as those who like to keep a browser tab open to follow the live sports whilst at work), the Match Centre provides all you need to know. We have now allowed fans to keep up with the game like never before, with ball by ball updates courtesy of our CricClubs feeds & Opta statistics integration, the final overs will be even tenser than ever.

LAUNCH MATCH CENTRE
LINE UPS

Squad Updates

All of the stats brought into the Match Centre update automatically. This fluidity is something we aim to provide with all our online solutions, an evolving future-proof product that can manage and populate itself. The days of inputting single stats into the website one by one, are defiantly over – nobody has time for that.

LAUNCH MATCH CENTRE
COMMENTARY

Follow The Fixture

Receive full expansive updates after every ball is bowled from the Live Commentary zone and be the first to know about that last minute, soaring ‘6’ whilst being out and on the go.

When working with sports clubs, a big part of what we do at the Blayney Partnership, is suggesting new innovative ways that clubs can use their growing online platforms to help fans feel closer to games. The Match Centre has certainly allowed USA Cricket to do just that.

LAUNCH MATCH CENTRE
TECHNOLOGY

Expertly Integrated

Within the website we have used many data feeds and have integrated in multiple resources. We have worked with these providers and have implemented a seamless transition with all, that all enhance the user experience of the website.

Mainly we have used Opta Sports and CricClubs for receiving live match data. We have then used this raw data to populate the ever popular Match Centre.

View Our Partners
PROFILES

Meet The Squad

Meet the Squad is an interactive player profile area, which contains all representative teams for USA cricket. These teams are Men’s, Women’s and Under 19’s. Within this section you will be able to find every player that is currently in each of the playing squads. Players can be filtered by each team, and can easily be found as each profile image is colour coded for ease to the user. Each player then has an individual player page which contains a biography of the player, their playing number, role within the team, nicknames, career highlights and favourite cricketers.

"Now we’ve got a moment to breathe after a colossal few weeks I wanted to express my sincere thanks for your tireless support finalizing all aspects of the Rookie League content/website. There is absolutely no way we would have been able to get to the point we have without your dedicated support. The feedback we have received across the country has been outstanding and these resources have been bought to life by your creative brilliance."

Wade EdwardsUSA Project Officer
Branding

The New Look

The new Cricket USA brand journey was about transitioning into the next tier of their progression. As Cricket continues to be a developing game in America, it was important to deliver a bold and eye-catching brand to help this new logo stick in the minds of new supporters, who may not have heard of Cricket before.

Logo
Brand Colours

USA Navy

#002d73
R: 0, G: 45, B: 115

USA Red

#c6093b
R: 198, G: 9, B: 59

USA White

#ffffff
R: 255, G: 255, B: 255

USA Blue

#0794ed
R: 7, G: 148, B: 237

Match Centre Grey

#332f2f
R: 51, G: 49, B: 49

Highlight Grey

#e0e0e0
R: 224, G: 224, B: 224

Gradients

USA Navy Gradient

#002D73
#0068AD

USA Red Gradient

#c6093b
#841719

Typography – Headings
Typography – Body