Connexas Group Rebrand Project
From what started as a fellow family business operating from Northampton, has very quickly evolved into the global market leader of Connected Vehicle Technology, backed by private equity fund, Horizon Capital. After receiving the news that our existing client ‘Verilocation’ had been enrolled into the Horizon family, we were given the task to create a new brand that would house all of the subsidiary companies that were previously part of what was ‘The Isotrak Group’.
This process involved everything from providing a name for the new parent brand, to providing the new visual identity, as well as updating all of the previous marketing material and websites we had created for not only Verilocation, but also for Seven Telematics, Alcolock & Isotrak themselves.
When Four Become One
‘We need a new easily recognisable emblem that connects us as a newly established group’ was our brief. Whatever logo was chosen would need to be easily manipulated to represent each of the subsidiary brands beneath the groups name, without the main emblem favouring any of the existing brands and product lines.
We put forward a brand development proposal containing multiple different concepts, styling choices, colour palettes and company name ideas, that were narrowed down phase by phase, until the client was set on one concept we could later take forward and bring to life.
OUR EARLY IDEAS
”“From multiple websites, exhibitions, print material and most recently a complete rebrand for the Group, Blayney have continued to produce outstanding design work on behalf of Connexas for the last 6 years.”Helena OvertonMarketing Manager
EXHIBITIONS & PRINT
It’s Show Time…
For the last six years we have provided exhibition displays and printed material for all of the Connexas sub brands, insuring the right impression is made at all of their international show events.
We work in assigned focus teams to combat tight deadline projects, ensuring we’re able to turn around content delivery as soon as it’s required, whilst also maintaining a high level of accuracy.
Future of Transport Annual Event
One of the most important days on the Connexas calandar is the ‘Fleet Summit: Future of Transport’ event. An event the brand annually host at the Silverstone Wing, at the Siverstone Circuit. Joined by a panel of guest speakers, the Fleet Summit sets an industry agenda and discussing the biggest challenges facing fleet operators and manufacturers, according to industry leaders.
We have been fortunate enough to provide all design, production and print for this event in past years.
”“The team’s exceptional talent exceeds that of larger London agencies I have worked with in the past, yet retains the service of a local, family run business.”Rachel MeijerGroup Marketing Executive