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Connexas Group Rebrand Project

From what started as a fellow family business operating from Northampton, has very quickly evolved into the global market leader of Connected Vehicle Technology, backed by private equity fund, Horizon Capital. After receiving the news that ‘Verilocation’ had been enrolled into the Horizon family, we were given the task to create a new brand that would house all of the subsidiary companies that were previously part of what was ‘The Isotrak Group’.

This process involved everything from providing a name for the new parent brand, to providing the new visual identity, as well as updating all of the previous marketing material and websites we had created for not only Verilocation, but also for Seven Telematics, Alcolock & Isotrak themselves.

Launch ConnexasLaunch VerilocationLaunch Isotrak

When Three

Become One

‘We need a new easily recognisable emblem that connects us as a newly established group’ was our brief. Whatever logo was chosen would need to be easily manipulated to represent each of the subsidiary brands beneath the groups name, without the main emblem favouring any of the existing brands and product lines.

We put forward a brand development proposal containing multiple different concepts, styling choices, colour palettes and company name ideas, that were narrowed down phase by phase, until the client was set on one concept we could later take forward and bring to life.

CONCEPTS

Brand Development

On the right are some of our early ideas. Some of the initial concepts show the company name reading as ‘Iungo’ – which is the latin term for Connect. We later decided on the name ‘Connexas’, which you will now see at exhibition displays and marketing material across the world today.

INITIAL LOGO IDEAS
THE NEW BRAND

Introducing The Connexas Group

Below is the final Connexas Group brand. The new group look adopts a deep navy colour, that is consistent across all of the sub brands. Each sub brand then picks up a new individual colour. The emblem acts as two links of chain, representing the accession of each company to the Connexas Group. Click the logos below to toggle between sub brands.

LOGO
BRAND COLOURS
TYPE & ICONS

Connexas Navy

#1c2040
R: 28, G: 32, B: 64

Connexas Hot Pink

#ff1052
R: 255, G: 16, B: 82

LOGO
BRAND COLOURS
TYPE & ICONS

Connexas Navy

#1c2040
R: 28, G: 32, B: 64

Verilocation Orange

#ff450f
R: 255, G: 69, B: 15

LOGO
BRAND COLOURS
TYPE & ICONS

Connexas Navy

#1c2040
R: 28, G: 32, B: 64

Isotrak Green

#1db954
R: 29, G: 185, B: 84

LOGO
BRAND COLOURS
TYPE & ICONS

Connexas Navy

#1c2040
R: 28, G: 32, B: 64

Alcolock Blue

#0000ff
R: 0, G: 0, B: 255

“From multiple websites, exhibitions, print material and most recently a complete rebrand for the Group, Blayney have continued to produce outstanding design work on behalf of Connexas for the last 6 years. The team’s exceptional talent exceeds that of larger London agencies I have worked with in the past, yet retains the service of a local, family run business.”

Helena Overton

CONNEXAS MARKETING MANAGER