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Gtechniq Website Network

Gtechniq Smart Surface Science combines the latest nanochemistry and supramolecular chemistry to revolutionise the automotive, marine and cycling’s detailing sector. Rigorous real-world and laboratory testing. Advances in silicon technology driven by a high global demand for faster and smaller processors have thrown up a wealth of new and innovative materials, offering a range of solutions that were never possible before. Gtechniq has the experience, connections and motivation to bring to the market, class leading products, proven to improve every aspect of surface care.

Our journey alongside Gtechniq started when we were commissioned to produce a range of printed and digital advertisements for their ‘Tough Stuff’ campaign, promoting their professionally applied Crystal Serum. A campaign that could been seen within Top Gear, Piston Heads, Evo & Octane magazines. Based on the success of the past projects, we were approached to design, build and manage stat-of-the-art e-commerce websites for 10 international countries.

Easy to use eCommerce UX

We chose to build the Gtechniq stores using WordPress and WooCommerce due to their broad range of ready to go integrations and easy-to-use interfaces for Gtechniq team members worldwide. Overtime, we have built a range of bespoke plugins and extensions to elevate the stores from an out the box generic shop, to a fully custom solution. From interactive shop assistants to marine & automotive service builder calculators and most recently a sophisticated guarantee registration system, we believe we’ve not only delivered a beautifully visual e-commerce store, but a store that has proved to be commercially successful in over 10 countries.

Accredited Detailers
International Websites

Gtechniq Website Network

Gtechniq’s global reach expanded with the introduction of the Gtechniq Website Network. After creating the initial global megastore, we then produced multiple translated versions of the website for each country to maintain and manage independently. All the sites come equipped with unique pricing, country specific custom content, whilst maintaining the unmistakable Gtechniq brand.


Clean, Clear & Customisable

The new website is fast, easy to use and showcases everything that the Gtechniq product range has to offer. With bespoke built eCommerce tools, we’ve created a shopping experience that helps users easily navigate through range of over 150 products. Ajax searching also helps users find exactly the right products to complete a professional detailing finish for their car, boat or bike.

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We chose the Blayney Partnership to help us develop and build our new website based on their significant expertise in this area. Blayney helped us plan, design, implement and guide us on the best way to manage the site. We have leant heavily on their expertise in coding, WordPress and WooCommerce to produce a website and E-commerce template that we could launch to our global businesses and partners."

Dom BerryMarketing Manager

Top Tools for Product Selection

The Marine Shop Assistant helps users automatically populate their shopping cart with the correct quantities of products to complete a full detailing job based on a chosen length and craft type. All prices, products, crafts & calculations are all 100% customisable by the Gtechniq team, allowing the tool to develop and evolve as the product range does.

The goal with this project, was to dramatically reduce the amount of clicks and interactions between arriving on the site, and finalising a transaction."

Julian PurserDeveloper
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Unique Website Features

Service Builders

Using our custom built Service Builder form, Gtechniq customers can calculate the price of a full – or part – cleaning service carried out by an approved detailer, based on the type, size & condition of any automotive/marine vehicle they own.
The calculator also give users an idea of how long the cleaning procedure will take in terms of hours, so you can plan your day around the detailing time.

Careers Portal

Website managers also have the ability to upload new job roles quickly & easily using the custom careers portal.
Listings are also displayed consistently on the front of the website for keen workers looking for openings via our neatly design templates.


The Gtechniq team have full access to the websites entirely bespoke mega menu and have the ability to change and edit menu items using the WordPress drag and drop system.
Which is perfect for website managers within the worldwide teams who can quickly jump into the site and make major navigation changes with peace of mind that the layout won’t be negatively effected.

Guarantee Registration

The most recent addition to the Gtechniq website is the delivery of the Guarantee Registration System. A facility that allows users to register a product guarantee based on their vehicles first detailing application. This data is then logged within the system should there be any issues or faults with sealants or finishes provided at professionally applied detailing appointments. All form fields are easily interchangeable, and form entries can be exportable in various formats at the click of a button. All new guarantees are liked with the very latest SalesForce CRM to enhance Gtechniq’s customer engagement.

Advanced UPS Shipping Integration

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UPS integration let’s Gtechniq offer a full range of global shipping options. Customers are fed realtime UPS shipping prices in both the basket and checkout. The shipping cost is calculated automatically using UPS API’s. Gtechniq can also now offer delivery to UPS Access Points across the UK, giving customers the opportunity to pick up packages when and where it’s best for them.


New Look Labels for All Ranges

One of the core components of the Gtechniq brand refresh was the new packaging design. The new look for these product labels needed to be clean, minimal, clinical and impactful, making sure the Gtechniq range stands out clearly against all competitors.

Before the final product packaging hit the shelves worldwide, we undertook an extensive research and development process. We received tons of proofs from different label printers, of all different designs and colour palettes to make sure all options were accessed and to make sure we were delivering the highest quality end product.

"From a technical standpoint, there were several complex sections that had to be built and coded from the ground up, which Blayney achieved on time and within budget. Blayney has also supported us with ongoing website management and hosting across our global sites. I would highly recommend the Blayney Partnership to any business looking to create or take their website to the next level."

Rob EarleDirector
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A vibrant work culture that flows with creativity is our secret