• Creative
  • Branding
  • Advertising
  • Development

Advertising for Gtechniq

GTechniq was born out of pure science, the love of cars and the desire to create the best car care products, with a focus on protective coatings – the cornerstone of their success. In 2004, scientists at Gtechniq created a superior line of products aimed at perfecting all car surfaces. Over the last 10 years, these products have been continually improved to provide a range that outshines and outlasts the competition.

To enhance their global footprint, GTechniq approached us to create an advertising campaign with a difference. The new ‘TOUGH STUFF’ campaign required a series of full and half page adverts to promote their revolutionary Crystal Serum Technology.

Project Info
Dedicated to discovery

Making an Advert Great

A great advert is essentially made up of 3 key elements:

  • A killer strapline.
  • A show-stopping visual.
  • A concise call to action.

All of these elements are paramount and we meticulously dedicate our time brainstorming these scenario’s out. Once we all agree on the strapline, which encases the ads content and direction, the show-stopping visual falls into place.

The key to any campaigns success is telling a story within a very small time frame. Engagement is key. Creating an advert that is very different to any other in a specific market sector is something that we always set our foundations on.

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Global Reach

Premier Publications

It’s not just the quality of an advert which creates success…it’s where it appears. If your product is premium it must sit in a premium publication, so it was imperative that the campaign was as quality as it’s vehicle (‘excuse the pun’). Here are a few of the global titles the series appeared within.

“The Blayney Partnership was the first agency we have ever used to get a concept spot on the first time round, and we have nothing but praise for their creativity and artistic flair.”

Amy ChappellGTechniq Marketing Manager

Sharp Styling

GTechniq’s brand demanded a futuristic & clinical approach. Gtechniq’s smart surface science combines the latest in fields such as nanochemistry and supramolecular chemistry, with rigorous real-world and laboratory testing.
The brand needed to reflect the shear brilliance of it’s revolutionary nature. The cosmetic industry was a great inspiration for the brands creation.

Brand Colours

Gtechniq Red

R: 254, G: 0, B: 0

Gtechniq Gray

R: 59, G: 66, B: 71

Gtechniq Black

R: 0, G: 0, B: 0

Gtechniq White

R: 255, G: 255, B: 255

Typography – Headings
Typography – Body