GTechniq was born out of pure science, the love of cars and the desire to create the best car care products, with a focus on protective coatings – the cornerstone of their success. In 2004, scientists at Gtechniq created a superior line of products aimed at perfecting all car surfaces. Over the last 10 years, these products have been continually improved to provide a range that outshines and outlasts the competition.
To enhance their global footprint, GTechniq approached us to create an advertising campaign with a difference. The new ‘TOUGH STUFF’ campaign required a series of full and half page adverts to promote their revolutionary Crystal Serum Technology.