• Creative
  • Branding
  • Marketing

Creative Partnership with

Northampton Town F.C.

From our very first conversation it was clear that Northampton Town Football Club seriously meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a new presence for Northampton Town Football Club’s arrival into the SKY BET EFL League One. Pushing boundaries, daring to be different and ignoring what the rest are up to. That’s what we call ‘a perfect brief’.

The club had previously lost their way creatively, and required a new set of brand guidelines to piece their image back together. NTFC’s new strategy was to build a new team that was not just the professional squad, but also involved the devoted fans. Nothampton Town FC had upgraded their kit sponsor to Nike so it was integral to enhance the famous claret strip on muted white and grey backdrops.

Project Info

We Love

The Cobblers

As proud Northamptonians, and avid sporting fans, the phonecall from Northampton Town Football Club brought lots of excitement to the Blayney HQ. We had previously had the pleasure of producing content and marketing material for the Northampton Saints Rugby Club, but had never had the opportunity to work with the different shape ball. Contributing and being part of our local sports teams in the town is something we’re very proud of. As a family birthed business that has maintained a strong presence in Northampton for over 20 years, we recognise the importance of supporting and connecting with other local businesses in order to develop as not only individual outfits, but also to expand as a town.

Next time you visit the PTS Academy Stadium, be sure to look out for our Blayney Partnership advertising board, located within the Sheinman Opticians stand.

Creative Responsibilities

Working with the in-house marketing team, it is our job to deliver content in a variety of sectors. From digital marketing tools for commercial events, to the matchday magazine that each season ticket holder collects. We’re the creative tactician that every sporting side needs.

Seasonal Looks

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Corporate Events

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Internal Content

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"In my role within NTFC, I have worked with Blayney for 3 years and their concepts and ideas are always fresh and clean. Ollie and the team are always quick to respond to emails and phone calls along with any changes we’d like to make. All our work is very varied, whether it’s season ticket campaigns or events, Blayney have always got a smart idea to aid in the creative – a pleasure to work with!"

Charlotte HyamsMarketing & Events Coordinator

The New Look

In 2015, Northampton Town finally let go of their eroded/distressed typeface, and allowed us to provide a brand face life that promoted them to a new league in terms of their visual output. We look forward to continuing our partnership and strengthening the club’s visuals season by season.

Brand Colours

Cobblers Claret

R: 145, G: 33, B: 58

Cobblers Gold

R: 161, G: 123, B: 61


R: 255, G: 255, B: 255

Cobblers Corporate

R: 0, G: 0, B: 0

Typography – Headings
Typography – Body