From our very first conversation it was clear that Northampton Town Football Club seriously meant it when they said ‘We want to stand out, we want to be different to the rest.’ From day one our challenge was to deliver on this aspiration, creating a new presence for Northampton Town Football Club’s arrival into the SKY BET EFL League One. Pushing boundaries, daring to be different and ignoring what the rest are up to. That’s what we call ‘a perfect brief’.
The club had previously lost their way creatively, and required a new set of brand guidelines to piece their image back together. NTFC’s new strategy was to build a new team that was not just the professional squad, but also involved the devoted fans. Nothampton Town FC had upgraded their kit sponsor to Nike so it was integral to enhance the famous claret strip on muted white and grey backdrops.