In‘n’Out are a national car servicing company, boasting multiple centre locations across the UK. In ‘n’ Out are right on most people’s doorsteps and are always on hand to give a service that is second to none – personal, dedicated and prompt. They pride themselves on fast reliable car services, all their MOT & Services are carried out whilst you wait and therefore you do not have the inconvenience associated with losing your car for the day.
After previously providing In ‘n’ Out with their new national website, they challenged us to develop another MOT servicing based website as well as a series of promotional videos to compliment the campaign. Once again they required mobile responsive technology that allowed the website to run smoothly on a variety of mobile devices, ranging from iPhones, Androids and iPads.
To expand on the idea of In’n’Out making car servicing easy, we have constructed a very easy reading site, with very clean and minimalistic visuals making this a very simple to navigate and user friendly system. The website will allow users access to exclusive offers and as well as enable subscription to the ‘Drivers Club’ to aid their car servicing experience.
We have also incorporated the latest in Google reCAPTCHA security technology to help against spam and abuse. reCAPCHA uses an advanced risk analysis engine and adaptive CAPTCHAs to keep automated software from engaging in abusive activities on your site. It does this while letting your valid users pass through with ease.
With mobile internet users set to surpass desktop internet users in the US by 2015, with tablets becoming more popular, and even with TV internet usage increasing, it’s important for companies to provide a great user experience for all their visitors no matter what device they’re on.
Mobile technology is a great marketing tool to help promote a business. In’N’Out customers will now receive full mobile compatibility to allows better functionality as well as benefiting positioning regarding search engine optimisation. Google announced that as of 21st April 2015 the mobile usability of a website will be featuring in the factors that they look at search engine ranking.
Click here to see our article on the importance of mobile optimised technology.
The client also required a series of short informative animations to compliment the website. By doing this, the videos allowed them to present information about their services in a more fun and intriguing fashion.The animated videos follow the stories of 6 people
who have benefited from each of the 5 C’s of In’N’Out’s MOT scheme. Using the latest in visual effects technology in Adobe After Effects CC we were able to provide another one of our returning clients this different and eye catching creative solution.
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