Once faced with this challenge, our creative line up took to their positions and began to assemble the clubs new look for 2015/16. We originally planned to use red and green shards throughout our concept ideas to add a sharp and slick look to the brand. However we later decided to use a smoke like effect with a mixture of the clubs main colours, red and green. This mixture of deep tones mixing together helps portray the history of this great club and it’s mixed heritage from both London & Ireland.
To capture the spirit of the club we chose to use the tagline and hashtag #STRONGERTOGETHER. The feeling of the club being more than just a team is seen throughout our artwork. We chose to use lots of images of a full Madejski stadium and close ups of their fans, to show how strong and essential their relationship is.
The London Irish fanbase is built up of over 70,000 Exiles fans with an average season attendance of 140,000+. The average age of season ticket holders is between 45-74 with a season ticket renewal rate of 90%. 70% of season ticket holders are within their fourth year of subscription, 73% of those are men. The club has over 70,000 Facebook likes, as well as 35,500 Twitter followers, 4,500 Instagram followers, 1,500 youtube subscribers & over 1,050 LinkedIn connections. BT Recently signed a four year extension to the currently four year deal with Premiership Rugby-A 85% uplift on the existing agreement.
We created a series of different variations of our kit launch artwork to fit seamlessly into London Irish’s online platforms such as Facebook, Twitter and their website. On the left is the website header that is currently live now, you can take a look at it here.
In the designing process we chose to desaturate the colour of the players, and the surrounding background. This allowed extra emphasis on the new kit, drawing the eyes of the fans. The desaturated look also helped support the feel we were going for with the smoke. Overall we think the visuals are a great representation of the passion within the club, and have helped London Irish’s brand look stronger than ever.
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