In order to break the mould of the traditional overly cluttered sport website we had to completely re-think the product architecture and content taxonomy.
The entire experience needed to be focused on the most important factor – educating the USA public about cricket.
The new platform is a communication hub for all things USA Cricket, where fans and members can experience high quality, high frequency content. From editorial, video, and social the site aggregates the best USA Cricket content, 24/7, every day of the week.
Our main objective was to ask any state-side cricket fan…..”Why would you need to go anywhere else?”
The Match Centre is the central hub for all content related to every match including a live in-play Match Feed, ball by ball scoring, live commentary and full match info. Matches automatically transition – providing match scorecards and video highlights after the matches have completed.
Fans can tune into every first team match through the live video commentary with comprehensive stats. A realtime alternative for the most hardy of fans.
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